The Challenge
2012 Annual report design theme of the customer-bank was dedicated to endangered species inhabited on the territory of Armenia for providing publicity to the country’s nature conservation program jointly implemented with WWF.
The Solution
When working on this project naturalistic approach with colored pencils technique was selected as having the most promise. By their execution, the animal drawings unwittingly attract attention to unfinished part thereby communicating the threat of extinction. Annual report graphics are shown with animal life cycle drawings.
The Result
We are rewarded for the fact that our work resulted in raising the public awareness on the impending extinction issue of several animals. The client opened a bank account for the contributions to the project as well as widely promoted the annual report among its customers, shareholders and a number of key private and public organizations.
Working Group
Art director: Stepan Azaryan
Graphic Designer: Karen Gevorgyan
Graphic Designer: Karen Gevorgyan
Illustrator: Armenak Grigoryan, Anahit Margaryan
Here is our website
www.backbonebranding.com
www.backbonebranding.com
