GUARAPA is a all new drink, rum based with added cane juice.
I was contacted to create the brand identity and the design of the bottle.
I had to create something fresh, fun, with a tribal side.
In order to make it immediatly recognizable, we decided to color the bottle with a dark blue to fit its environnement : Nightclubs.
At this point, i quickly had the idea of using glow in the dark ink to print the bottle.
Here's the final logo, designed to fit the bottle
A color variant for the "Lime" version ...
... and the "Spicy" one
It was a pretty fun project, unfortunately this will not comes out.
But I Hope you enjoyed it anyway !