Branding Project
Created for: Architecture School of the Costa Rica Tecnological Institute. Specifically for the Student Union.
The aim of this new logo is to give a fresh look and a simple taste to the student union. The previos logo was in someway static, and dificult to reproduce into patterns, abstrac shapes or even into photocopies or stamps. Because of this i applyed a architecture 101 rule "LESS IS MORE".
Enjoy!
Previos Logo. //
Presentation for the NEW indentity.
Basic Logo proposal. // This logo comes from the acronym of the student union AEAU. It was really important to keep the acronym recognicible but not in a really obvios way.
