《京东超级新品季》MG拼贴动画——安戈力文化

—Client / 出品方

京东家电

—Project name & type/项目名称&类型

《京东超级新品季》MG拼贴动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2023年03月22日

—Production cycle / 制作周期

24 days

1. BACKGROUND PROJECT

The JD Super New Product Season is a promotional event organized by the JD e-commerce platform, aimed at launching the latest and hottest products to provide consumers with more choices and purchasing opportunities.

京东超级新品季是京东电商平台举办的一项促销活动，旨在推出最新、最热门的产品给消费者提供更多选择和购买机会。

2. STORYBOARD

During the JD Super New Product Season, you can expect to see a variety of new product launches, covering multiple fields such as electronics, household products, fashion clothing, beauty products, home appliances, etc. These products may come from well-known brands or innovative products from emerging brands.

在京东超级新品季期间，你可以期待看到各种各样的新品推出，涵盖电子产品、家居用品、时尚服饰、美妆产品、家电等多个领域。这些产品可能来自于知名品牌，也可能是新兴品牌的创新产品。

3. CHARACTER SETTING

The scene is designed in a minimalist and refreshing style, with an overall look that is simple and refreshing, paired with interesting homophones, making the short film interesting and continuous.

场景采用了简约小清新的风格进行设计，整体看起来简约、清爽，搭配有趣的同音梗，使得短片趣味连连。

4. CAMERA VOICE DESIGN

The combination of refreshing style and collage style gives people a fresh feeling in front of them, paired with magical dubbing and text, playfully and vividly promoting JD's super new product season.

小清新风格与拼贴风格的结合给人眼前一新的感觉，搭配魔性的配音与文字，有趣生动地宣传了京东超级新品季。

By participating in the JD Super New Product Season event, you can enjoy some discounts and special shopping experiences. For example, JD.com may launch limited time discounts, full discounts, and gift promotions to attract consumers to purchase new products. In addition, JD may also organize special promotional activities, such as limited edition sales, new product launches, etc., to enable consumers to understand and purchase the latest products in the first place.

参与京东超级新品季活动，你可以享受到一些优惠和特别的购物体验。例如，京东可能会推出限时折扣、满减活动、赠品促销等，以吸引消费者购买新品。此外，京东还可能组织一些特殊的推广活动，例如限量发售、新品发布会等，让消费者第一时间了解和购买到最新的产品。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

YUXING LIU

—STORYBOARD /分镜

CHENYAN

—CONCEPTION /元素设计

CHENYAN

—SCENE TEACHER /场景师

XVJING

—COLOR SETTING /色定

XVJING

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

YUXING LIU

—ANIMATOR /动画师

SHIGUO WANG/CHENGZHAN

WENFENG CHEN

—SPECIAL EFFECT /特效师

SHIGUO WANG

—CHECKER /动检师

m

—SYNTHESIS /合成

CHENGZHAN

—SOUND&MIX /音效/混录/录音

WENFENG CHEN

—VOICE ACTOR /配音演员

A ZU

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

安戈力自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

安戈力取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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