Bee Flowers' "this overwhelming wealth" cannot just rely on the traffic they get.
Recently, an unexpected incident brought nearly forgotten old domestic products like Bee Flower and Vitality 28 back into people’s attention. Li Jiaqi, an Internet celebrity who sells goods in a live broadcast room, aroused disgust and ridicule from netizens because of his words "79 yuan is not expensive." The inexpensive item he was talking about, 79 yuan, was the eyebrow pencil of the new domestic brand Hua Xizi. This sentence inadvertently touched many people's feelings for the old domestic products.
As a result, these old domestic HE Tuber brands took the opportunity to attack and launched live broadcast marketing on platforms such as Douyin. These old domestic brands use their high cost performance and domestic conscience as their selling points, attracting the attention and purchases of a large number of consumers, and creating amazing traffic and sales.
1. This wave of old domestic products won
After Li Jiaqi's speech in the live broadcast room overturned, a counterattack of old domestic products began.
The first one to appear was Fenghua. It quickly took advantage of the situation and launched three 79 yuan care packages in the Douyin live broadcast room on the evening of September 11. Fenghua’s anchor also kept shouting, “You can buy it for 79 yuan.” Slogans like "5 pounds and a half" made netizens laugh out loud. This move aroused heated discussion and attention among netizens. Tens of thousands of people flooded into the live broadcast room, and sales also skyrocketed. According to data from Feigua, the official account of Fenghua Douyin gained 486,000 followers on September 13, and sales in the live broadcast room exceeded 25 million yuan.
The popularity of bee flower has attracted attention to a large number of domestic products.
Following closely behind is Yumeijing, a long-established domestic product focusing on children’s skin care products. It "acted overnight" on September 14, opened official accounts such as Xiaohongshu and Douyin, and tried live broadcasting. Yu Meijing's account quickly attracted a large number of fans and viewers. Yu Meijing also invited Chairman Shi Bin to appear in the live broadcast room and dance to thank the audience. Up to now, the Douyin account of Yumeijing’s official flagship store has gained more than 1 million followers.
Vigor 28, which has a history of nearly 70 years, was not far behind. On the evening of September 13, it launched a variety of 79 yuan laundry packages in the Douyin live broadcast room, with "three old men" as the anchors. This scene aroused the curiosity and sympathy of netizens, and the number of people in the live broadcast room once reached 100,000+. During this period, the anchors made many mistakes because they were not familiar with the live broadcast rules and techniques, and netizens rushed to remind or guide them. After Vitality 28’s merchandise was quickly sold out, the anchor even started chatting or dancing with netizens.
One day after the live broadcast of Vitality 28 was suspended, the number of people in the live broadcast room on the morning of September 19 exceeded 70,000, and the popularity continued.
