Is "Shake a Shake" ad illegal? Although the compensation is only 1 yuan, it is of great significance
The abhorrent "Shake"
Ad has finally been dealt with. Yesterday, a hot search about #App's allegedly illegal redirection of ads without HE Tuber consent attracted everyone's attention. How is it handled specifically? This article discusses the "Shake" advertising design, let's take a look.
Yesterday morning, when I opened my eyes and saw a hot search, I thought I was crazy: #App is suspected of illegally redirecting ads without consent.
Hey, shake the ad, these bandits are finally going to be punished?
Soon, this exciting-sounding topic reached the top of the search rankings, and the number of reads reached a terrifying 100 million.
Click on the topic, and the top article is this article.
A law professor wrote in the article: The opportunistic advertising design of merchants is a disguised "forced transaction behavior" that not only infringes on consumers' right to independent choice, but also infringes on consumers' right to fair transactions.
It even posted previous judicial precedents.
In February 2023, Zhang Xinyue, a student at Wuhan University, was dissatisfied with being forced to trigger the "Shake" screen advertisement many times. She took the APP operator to court on the grounds that an APP violated her right to make independent choices.
The Xiamen City Siming District People's Court held that the defendant's infringement was established and ruled that it should stop the infringement and ensure that it will not mislead or force the jump when non-users actively trigger the jump.
According to the verdict, it can be concluded that if the app redirects ads without consent, it will indeed be illegal.
After reading this, some friends may be excited: It seems that you need to be careful about those unconscious apps, otherwise your family members will sue you once to see if you can withstand it.
snort!
Emma, things are good things.
But here, the bad reviewer wants to pour cold water on everyone.
This matter may not have as big an impact on the rectification of Shake Up advertising as you think.
Because cases are cases, when we actually operate it, we will find that the actual situation is not that simple.
Let me first tell you the specifics of this case.
In February 2023, Zhang Xinyue, a student at Wuhan University Law School, was dissatisfied with being forced to trigger Shake ads on the App many times. After collecting some evidence, she sued Meitu Xiuxiu.
Note that the verdict was that the court supported some of Zhang Xinyue’s claims and rejected some of them.
