Differentiation advantages: Xuexue Video Account and Xiaohongshu
At present, in the field of short video platforms, Douyin, Kuaishou, Video Account, Xiaohongshu, and Bilibili all have their own advantages and have also captured territory.
At this time, Alipay comes in. You need to think HE Tuber clearly about how to choose the entry point and how to circle the territory.
For example, the video account can be considered a late entrant, but the entry point was well chosen.
Public accounts are resources for video accounts. Their advantage lies in media people and influencers from various industries. Their public accounts contain various analyzes and reports.
In order to transform this resource into content creators for video accounts, they circled the territory of "knowledge field" and launched the "8:15" column. Attract people to do live broadcasts and provide traffic resources.
This entry point is particularly good. It has its own advantages and is also different from Douyin.
Therefore, if you want to start a video account, you need to find your own differentiated advantages. You don’t necessarily start from the content category, you can do a SWOT.
2. Traffic mechanism: It’s meaningless to just divert traffic
How traffic operates within the ecosystem needs to be designed.
To put it simply, Douyin is based on the ups and downs, and then allocates it to live broadcast, e-commerce, life services and other businesses.
Kuaishou is a mix of single and double columns, but it has an advantage on the page, so it has better stickiness.
So, what is Alipay’s traffic mechanism for short videos?
It should be noted that the traffic mechanism here is not to divert traffic from the large pool of Alipay to the small pool of short videos.
Mere diversion is of little significance. The operating mechanism within the ecosystem is immature, and no matter how much traffic comes in, it will be wasted, and there is no ability to accept and retain it.
After all, if traffic diversion works, BAT can do all the business.
At present, in the field of short video platforms, Douyin, Kuaishou, Video Account, Xiaohongshu, and Bilibili all have their own advantages and have also captured territory.
At this time, Alipay comes in. You need to think clearly about how to choose the entry point and how to circle the territory
.but the entry point was well chosen.
Public accounts are resources for video accounts. Their advantage lies in media people and influencers from various industries. Their public accounts contain various analyzes and reports.
This entry point is particularly good
It has its own advantages and is also different from Douyin.
Therefore, if you want to start a video account, you need to find your own differentiated advantages. You don’t necessarily start from the content category, you can do a SWOT.
2. Traffic mechanism: It’s meaningless to just divert traffic
How traffic operates within the ecosystem needs to be designed.
To put it simply, Douyin is based on the ups and downs, and then allocates it to live broadcast, e-commerce, life services and other businesses.
Kuaishou is a mix of single and double columns, but it has an advantage so it has better stickiness.
So, what is Alipay’s traffic mechanism for short videos?
It should be noted that the traffic mechanism here is not to divert traffic from the large pool of Alipay homepage to the small pool of short videos.
Mere diversion is of little significance. The operating mechanism within the ecosystem is immature, and no matter how much traffic comes in, it will be wasted, and there is no ability to accept and retain it.
After all, if traffic diversion works, BAT can do all the business.
