Inspired by the bride-to-be's love of the artwork in "The Very Hungry Caterpillar" and the boho-chic styling of the event I worked to create a suite of documents that could be distributed via email.
Custom lettering 'Save the Date' and a photo I took early one morning in Bellingen NSW. The primary audience for this image was the UK relatives who might want to book early to get cheaper airline tickets. We sought a rural Australian image, with the dawn being a subtle visual play on 'early bird' specials.
Following their RSVP, guests were emailed a PDF information pack with maps and links to locations on Google Maps, accomodation options, visa information, gift registry and pre-wedding events. This could be printed out, or downloaded onto a phone or tablet for easy access closer to the event.