Why doesn’t Apple’s AI application of the year survive a year?
Just recently, the Artifact team He Tuber issued an announcement announcing that it would cease operations from January 12. This AI-driven news sharing APP will be shut down at the end of February. This news is actually very sudden, but it also reveals a lot of problems. In this article, the author has done analysis and interpretation, let’s take a look.
"Instagram has lost its soul."
As a user, it is human nature to complain about Zhang Xiaolong while chatting on WeChat and dislike Wang Gaofei while scrolling through Weibo. But coming from Instagram co-founder Kevin Systrom, these words seem a bit intriguing.
In March 2023, Systrom told the media that he used to like to see what friends and family were doing on Instagram, but as more and more internet celebrities and brands poured in, Instagram became commercial and fake.
He may be Zuckerberg who is dissatisfied with the acquisition of Instagram, or he may be building momentum for the new product Artifact.
Artifact is an AI-driven news sharing app. It can be understood as a foreign media version of Toutiao with higher quality sources. He was born in January 2023 and died in January 2024. The cause of death was that it was not popular enough or commercial enough. mind.
1. Text version of TikTok, but more humane
At the end of 2023, Artifact's future is still bright. It was named the best daily essential app in 2023 by Google Play and listed as one of the generative AI applications in 2023 by the App Store.
Just recently, the Artifact team issued an announcement announcing that it will cease operations from January 12. Users will no longer be able to post new posts and comments. It will be completely shut down at the end of February and will no longer be able to read news.
The reason is also very decent, and can be summarized as "approval but not popular": the core group likes it, but the market is not big enough.
Although the "obituary" is sudden, it is also expected. This starts with Artifact's positioning and functions.
The name of Artifact contains three words: articles (articles), facts (facts) and AI (artificial intelligence). As the high expectations are engraved in the name, AI appears in almost every part of Artifact.
Algorithm recommendation similar to Toutiao is the core of Artifact. But Toutiao is a product from 2012, the algorithm is improving, and the product landscape at home and abroad is also different.
In order to be better understood by young foreign users, Artifact prefers to be called the "text version of TikTok".
