Original Content Development and Programming
During my time at Refinery29, I contributed to the Video Audience Development team, specializing in creating original content designed for a YouTube-first audience.
The creative process of conceptualizing original series for the Refinery29 channel mainly consisted of utilizing YouTube analytics to guide the development process. Considering audience retention, interests, and overall cast likability, we successfully crafted YouTube series featuring staff members as hosts.
Ultimately growing the channel by 500K subscribers using these strategies. Here are a few examples of the videos I worked on.
