Rồng Đỏ x GDucky: Cháy Chất Riêng
Red Dragon: Do it your way!
The Brand
RONG DO is the multi-flavored energy drink giving the freedom energy for teens to embrace and be who they are
The Insight
Adults often judge and hold stereotyped views of teenagers (or what they usually called: “Gen Z”), making teens doubtful of themselves or what they want to do.
The Message: Unstereotype!
We collaborated with one of Vietnam's top artists, GDucky, and together with Rồng Đỏ to help give them a boost of energy for teens to break free from the stereotypes, and turn them into what they love to do.
CLIENT Universal Robina Corporation Vietnam
PRODUCT Rồng Đỏ Energy Drink
AGENCY Leo Burnett Vietnam
YEAR 2023
PRODUCT Rồng Đỏ Energy Drink
AGENCY Leo Burnett Vietnam
YEAR 2023
CHIEF CREATIVE OFFICER Paolo Garcia
CREATIVE DIRECTOR Chandu Rajapreyar
ASSOCIATE CREATIVE DIRECTOR Yen Dang
SENIOR ART DIRECTOR Daniel Tingcungco
ART DIRECTOR Nguyen Xuan Huynh
ART DIRECTOR Nguyen Xuan Huynh
COPYWRITER An Tran
ACCOUNTS Hue Chu / Phat Phan / Phuong Uyen
ACCOUNTS Hue Chu / Phat Phan / Phuong Uyen
MUSIC VIDEO
DIRECTOR Jovardi
PRODUCTION HOUSE PlanA
PRODUCERS Yen Lam (Prodigious)
EDITORS Jessica Ly / Xuan Dinh / Minh Ha (Prodigious)
