NBA Top Shot

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NBATS

20-24

From 2020 to 2024, I had the honor of working in-house at the Dapper Labs studio, contributing to the design and development of Top Shot, the first NBA blockchain-based platform. Throughout this immersive process, I collaborated closely with the creative and product design team contributing from the project's inception, to the launch of the fifth season. What unfolded was a multi-year design journey, resulting in a series of design systems and graphics that supported the product design and also played a pivotal role in shaping and solidifying the platform's visual identity.

During the process, I helped build a vector-based graphics library aimed at establishing a unified visual language and serving as the foundational framework for many design pipelines. I was tasked with creating a system of artworks exploring typography and illustration for the collectibles design. This project showcases a thoughtfully curated selection of pieces crafted over the initial four years of development. Each artwork was cryptographically embedded into unique tokens, each representing iconic NBA moments minted on the Flow blockchain.

NBA TOP SHOT

Since 2020, Dapper Labs joined forces with the NBA and NBPA to pioneer their first official digital collectibles using decentralized blockchain technology. Powered by Dapper Lab's Flow blockchain, Top Shot enables users to seamlessly buy, sell, and trade digital assets featuring NBA's top highlights. With unparalleled transparency, one can effortlessly trace and verify the authenticity and scarcity of their digital collectibles. This fusion of cutting-edge technology and the thrill of NBA highlights a significant leap forward in the realm of digital collectibles, empowering fans with genuine ownership of a piece of basketball history.