I wanted to honor the candy I used to eat when I was a kid. First I made a research to get the essence of packaging and advertising back in those times, and then I played around with Illustrator, because I did this project just for fun. No rules. Pure experimentation and joy.
I aimed to match the concept with a happy energetic mood because
that's what sugar does to kids, doesn't it? (anyway, don't eat s*gar, it's bad).
As a music lover, I like to wonder how my designs would sound, so I thought: What kind of music gives me the same feeling as sugar does? The answer to that question also gave me the name for this chewing gum, which by the way, comes in two flavors: grapefruit and lime.
As a music lover, I like to wonder how my designs would sound, so I thought: What kind of music gives me the same feeling as sugar does? The answer to that question also gave me the name for this chewing gum, which by the way, comes in two flavors: grapefruit and lime.
*** HERE IS THE RESULT ***
Check out the next stage of this project and see what happens when you
