Wolftrack Run Club Identity Design

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The Wolftrack Run Club brand project is an identity design for a sports brand that includes logo design, merchandise and gear to further build the identity as well as the design of a carousel home page. The Wolftrack name speaks to the group aspect of running with a club, as well as the track training the club provides. The four lanes of a running track are used to convey the motion of running, and are incorporated as a consistent graphic element on all designed components. While the black & yellow logo is the primary one, the other colour variants can be used interchangeably in order to allow flexibility for situational design needs.