Travelers Insurance Emails
As a seasoned Email Marketing Specialist, I spearheaded and successfully executed several transformative email design and development projects for Traveler's Insurance agency. Leveraging my 10+ years of experience, I meticulously crafted visually appealing and highly functional email campaigns that seamlessly aligned with Traveler's brand identity.
My role involved not only conceptualizing and designing captivating email templates using industry-standard tools like Adobe XD, Figma, and Sketch but also implementing strategic usability strategies. I managed extensive subscriber lists, overseeing databases exceeding 1 million subscribers, and consistently delivered campaigns that resonated with the target audience.
Additionally, I played a pivotal role in campaign management, ensuring a seamless user journey for recipients. I utilized my expertise in user journey mapping to enhance the overall customer experience and drive engagement effectively. The projects I led for Traveler's Insurance agency showcased my ability to adapt my design skills to the specific needs of the insurance industry while maintaining a keen focus on user engagement and conversion optimization.
