Within our brand studio team, the decision was made to emphasize two key elements - the Saluki dog and hand-drawn brand patterns. The Saluki, symbolizing freedom and natural grace, was chosen for the contour logo, becoming the emblem of the estate.
To avoid visual clutter, we opted not to include horse images in the logo, reserving them for the photo style where they breathe life into every frame, conveying the estate's atmosphere better than words could.
The brand style was complemented by hand-drawn patterns and boho elements. This added a vintage and handmade character, making the estate unique and unconventional.
