Nowa Teraźniejszość (New Present) is a personal brand aimed at helping small entrepreneurs and promising businesses reach their maximum potential.

My visual identity for the brand is a harmonious blend of simple forms and the metaphor of speed and striving.

The logo, a distinctive letter "N," represents an upward trend, a sudden leap, a drive for success. I also wanted it to symbolize the classic "check mark," so it could also be a motivation to carry out the planned activities.

The second part of the logo (letter "T") is kept in the same style, but by its more visible static, it also symbolizes the direction towards the finish line.

The color palette embodies the qualities the brand wants to be associated with.

Purple signifies wisdom and knowledge, red represents power, strength, work and material resources and warm yellow symbolizes the strength of connection, joy and happiness. Together, these colors create a powerful visual language that communicates the brand's essence.