OBM, a financial management firm, wanted to redefine their look to appeal to a younger crowd. Their logo and previous newsletters were dated and boring—the firm planned to re-brand in the near future—and they wanted a new look that was a strikingly different. By using bold colors and graphics that only nodded to the existing logo, the newsletter not only embodied the look the firm was hoping for, but allowed for a smooth transition to their new look.
