VICTORIA MAX
Victoria Max company specialize in gold and diamond Jewelery located in Israel.
Company asked to design brand that will transfer sense of luxury prestige and quality.
Overall design approach was to create a minimal and elegant logo and initials of the company mark that will work together as a whole logo and separately.
The process started first from designing a mark / logo VM.
With a lot of different sketching trying to define and make minimal simple forms from first letters
of the company name.
of the company name.
After the mark was finished i moved to the logo design and work on the typography, i choose sans serif
font as it represent the aesthetics and worked well with the mark
font as it represent the aesthetics and worked well with the mark
The colors palette carefully chosen to show brand values and decided to have couple of colors
that will represent the brand which are Black, Gold, White
