●Brand culture:
⊙ "Trick or treat for coffee" is the brand concept that Monster Coffee wants to convey ∽ At Monster Coffee ⌒ we don't just give you a cup of coffee ╳ but bring you a fantasy coffee adventure
●Design description:
We refined the slogan “Trick or treat for coffee.” The four-eyed monster image is used as a carrier to convey the brand's funny, interesting and free personality.