Kerala Literature Festival
Project Overview
A series of social media posts created by us on behalf of the Social Media Marketing team for the Kerala Literature Fest 2024. The objective of this project was to design visually appealing and engaging posts to promote the festival, increase online visibility, and drive audience participation.
A series of social media posts created by us on behalf of the Social Media Marketing team for the Kerala Literature Fest 2024. The objective of this project was to design visually appealing and engaging posts to promote the festival, increase online visibility, and drive audience participation.
Design Process
As the graphic designer working closely with the Social Media Marketing team, I collaborated with them to understand the festival's goals, target audience, and key messages. Based on this information, I developed a design concept that would effectively communicate the festival's unique offerings and capture the attention of literature enthusiasts.
As the graphic designer working closely with the Social Media Marketing team, I collaborated with them to understand the festival's goals, target audience, and key messages. Based on this information, I developed a design concept that would effectively communicate the festival's unique offerings and capture the attention of literature enthusiasts.
Design Approach
The design approach for the social media posts focused on combining aesthetic appeal with informative content. Each post was carefully crafted to showcase the festival's literary theme, cultural significance, and featured authors and events. The use of striking visuals, captivating typography, and vibrant colours helped to create a visually consistent and impactful social media presence.
The design approach for the social media posts focused on combining aesthetic appeal with informative content. Each post was carefully crafted to showcase the festival's literary theme, cultural significance, and featured authors and events. The use of striking visuals, captivating typography, and vibrant colours helped to create a visually consistent and impactful social media presence.
Post Variations
This project showcases a diverse range of post variations tailored to different stages of the festival. These include announcement posts, speaker highlights, panel discussions, book recommendations, and interactive contests. Each post variation aimed to engage the target audience, encourage social sharing, and promote active participation in the festival.
This project showcases a diverse range of post variations tailored to different stages of the festival. These include announcement posts, speaker highlights, panel discussions, book recommendations, and interactive contests. Each post variation aimed to engage the target audience, encourage social sharing, and promote active participation in the festival.
Branding and Visual Identity
Maintaining a consistent branding and visual identity was paramount throughout the project. The social media posts were designed to align with the festival's established brand guidelines, utilising the official logo, typography, color palette, and other visual elements. This ensured a cohesive and recognizable presence across all social media platforms.
Maintaining a consistent branding and visual identity was paramount throughout the project. The social media posts were designed to align with the festival's established brand guidelines, utilising the official logo, typography, color palette, and other visual elements. This ensured a cohesive and recognizable presence across all social media platforms.
