The Brief
Young company making the snacks, set the brand development task for their meat production: salami, jamon, chorizo, fuet...jerks. Our job was to develop a brand name and packaging for the middle market segment.
The Solution
Products produced primarily are long time fermentation foods. We have developed the brand name “FERMINI”
( From Fermentation + Mini ). The first product in the assortment should be jerky. The linear extension includes
4 SKU. On packaging, we used a focus on the main components of Meat and Salt.
The Result
The manufacturer supplies vacuum-packed packaging. But to emphasize the farm origin of the products and their naturalness, we chose craft paper and pastel gamma. The brand is successfully presented not only in traditional beer bottle shops, but also in health food stores.
Credits:
Art and Brand Director: Vitaly Ryblachenko
Graphic Designer: Vitaly Ryblachenko
Photographer: Svetlana
Content Writer: Vitaly Ryblachenko
