This ad, based around the idea of an exploration into the moment, paints a picture of exactly what people are doing at a precise moment in time across the globe. “Filter Life” is a gentle nudge towards a life of less stress and more of the things we love.

Shot in Australia under the supervision of Dutch based creative agency 180 Amsterdam, the ad was released globally in the summer of 2007.

Agency: 180 Amsterdam

Creative Director: Adam Chasnow
Directed by Rey Carlson
Edited by Marco Della Coletta