client: LIDL

brief: create a faux OOH in which the brand promotes DELUXE special edition products, in a larger than life manner, presenting also key identity brand elements, while maintaining realistic sounds. In all 4 videos, we're getting involved influencers and celebrities that will seem to interact with the 3D.

team: art director & digital concept artist , VFX specialists , key account project manager

Andreea Esca video ( 520 k views )

Marilu & Iustin video ( 535 k views )

Tammy video ( 28k views )

initial concept sketches

video screenshots

elements to integrate

final result