“So you are going to be working with an industry leader in the insurance sector. Just keep it simple guys”!
You all have just read the two-liner brief we got prior to working on our latest assignment. Not very often do you get a call from the Murugappa Group asking you to steer a campaign for its subsidiary Chola MS General Insurance Company Limited. A campaign that decides to bust the complexity and stigma associated with the term insurance.
Simple! And here we are before presenting the first film from the series. And this couldn’t have been possible without our partner in happiness and growth “Ampersand Communications and it’s team of super crazy folks Sushma Raghavan, Anand Jeeva, Karthik Radhakrishnan, Pooja, Vishal Subramaniam.
We simply love you all!
"In a world that is becoming increasingly complicated, we are embracing simplicity. If you have seen our previous work, you will understand what we are talking about. Presenting our second video from the campaign series for Chola MS General Insurance Company Limited."
"Reflecting on the love received for our 2023 end campaign with Brand Chola, we can't help but be grateful.
Presenting the final installment of the series, designed to simplify the intricacies of choosing the right insurance for your loved ones.
We wish you a very Happy and Simple New Year Full of Happy Choices!"
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Credits:
Client : Chola MS General Insurance (Murugappa Group)
Agency : Ampersand Communications
Executive Director : Sushma Raghavan
Creative Director : Anand Jeeva
Writer : Karthik
Account Servicing : Pooja
Production Head : Vishal Subramaniam
Director : MU.Ananth Babu
Storyboard : Ramakrishnan
Executive Director : Krish
Cast : Harish Kapoor
Associate Directors : Ashok, Nirmal
Director of Photography : Ajeesh Chandran
Production Designer : Karthik Rajkumar
Stylist : Uma Bhimsingh, Panchami
Makeup : Magesh
Edit : Arosam Studios (Philominraj)
Team : Sivanesan
Music Composer : V2 Vijay Vicky
Photography : Sharada Shivaji
Grade : Syam, Ink and Water Post
Online : Mohan
Post Production : RGB Studios
Dubbing Artist : Vinod Anand
Studio Engineer : Naveen
Post Audio Studio : Voiccee Store
DIT : Tamilselvan Subramaniyan
BTS : Subash
Production Manager : Subash
Production Controller : Vetri Murugan
PR : Sanish Bhaskaran
🎬✨ Embark on a visual journey with Chola MS! 🚗💼 Our storyboard TVC brings to life the assurance and protection that comes with Chola MS. Swipe left to witness the narrative of security, reliability, and peace of mind. Your story, our commitment. 🏠👨👩👧👦 #CholaMS #StoryboardTVC #ProtectingWhatMatters #cholams #cholamsgeneralinsurance #chola #murugappagroup #murugappa #generalinsurance #insurance #cholamsad #murugappatvc #cholamstvc #cholatvc #cholaad #murugappatvc #abthefilmmakers #abthefilmmaker #bornfilmy #ananthbabu #ab #av2023 #newav2023 #av #ampersandcommunications #ampersand
📸✨ Behind every picture, there's a story of protection and peace of mind. Explore the essence of security with Chola MS through our exclusive photoshoot images. Swipe left to witness the beauty of assurance captured frame by frame. Your safety, our focus. 🏡🛡️ #CholaMS #PhotoshootMoments #SafetyCaptured
🎥✨ Peel back the curtain and discover the magic behind Chola MS TVC! 🌟 Swipe left for an exclusive sneak peek into the making of our commercial. From script to screen, witness the dedication and precision that goes into crafting a story of protection and trust. Your security, our commitment. 🏠🔐 #CholaMS #BehindTheScenes #TVCMagic #cholams #cholamsgeneralinsurance #chola #murugappagroup #murugappa #generalinsurance #insurance #cholamsadfilm #murugappaadfilm #adfilm #tvc #cholamstvc #cholatvc #cholacommercial #abthefilmmakers #abthefilmmaker #bornfilmy #ananthbabu #ab #new2023 #tvc2023 #newtvc2023 #adfilm #newad #bhavin #puvika #sulekha #sofia #simran #ampersandcommunications #ampersand #bts #behindthescenes #behindthescene #BehindTheScenesMagic #making #MakingTheShot #makingscenes
