![desafio kimura visual identity tipografia artesanal Food vector logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1e0c73188952963.65a477e6f0d19.jpg)
Cerveja com Alma Goiana
PT
A "Cervejaria Pequiá" é uma cervejaria artesanal em Goiás, Brasil, que busca criar uma conexão emocional através de cervejas autênticas que capturam a identidade local.
Premiada no PiriBier, destaca o pequi como símbolo da produção artesanal.
EN
"Cervejaria Pequiá" is a craft brewery in Goiás, Brazil, that seeks to create an emotional connection through authentic beers that capture local identity.
Awarded at PiriBier, it highlights pequi as a symbol of artisanal production.
*esse projeto foi feito para o Desafio da Semana da Identidae Visual do Marcelo Kimura*
![desafio kimura visual identity tipografia artesanal Food vector logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/852bb7188952963.65a477e70150f.jpg)
Desafio
PT
O desafio desse projeto reside em equilibrar a representação simbólica do pequi, ícone do cerrado, com uma abordagem moderna. É crucial harmonizar elementos tradicionais de Goiás com uma estética contemporânea, evitando estereótipos excessivos.
Além disso, a identidade visual precisa refletir a diversidade do portfólio de cervejas, transmitir a qualidade artesanal e garantir consistência em todos os pontos de contato.
EN
The challenge of this project lies in balancing the symbolic representation of the pequi, an icon of the cerrado, with a modern approach. It is crucial to harmonize traditional elements of Goiás with a contemporary aesthetic, avoiding excessive stereotypes.
Furthermore, the visual identity needs to reflect the diversity of the beer portfolio, convey artisanal quality and ensure consistency across all points of contact.
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Projeto feito para o Desafio SIDV15
Designer: José Paulo
Instagram: @josepaulo.dsgn | @estudio.zes
estudiozes@gmail.com.br
Designer: José Paulo
Instagram: @josepaulo.dsgn | @estudio.zes
estudiozes@gmail.com.br