3D video mapping on the 12th century Maiden Tower, located in Baku, Azerbaijan for the Bulgari company. December 2023.
The project was completed in a short time, the following had to be included in 90 seconds result:
-A signature arch neatly integrated into the geometry of the tower.
-Recognizable golden snakes, a symbol of strength, seduction, temptation and transformation - the most recognizable motif of the Roman house Blgari, which can be found in other promos, slowly moving along the projection.
-A few tricks of light.
-Using mapping techniques to play with the tower itself.
Snake model based on previous versions:
Early concepts:
Variants of interaction between the snake and the tower:
The option that least distorts the architecture was chosen.
Final Shot Arc:
It was necessary to add it, although it is difficult to combine with the projection site.
And simple sketches of the first ideas:
They were thrown out due to lack of connection with the company and place.
Thank you for watching!
The project does not look complicated, but it was done with soul and interest.
Production: Ilya Starilov | Starik13, Alexandra Danilova
Сontent: Pavel Evdokimov
