Aquasprite asked us to design a brand, packaging and website for one of the world’s most advanced swimming pool water purifiers. The logo had to be contemporary and fresh. Water is the name of the game, so naturally a water droplet became the focus. It worked well for both the symbol and for the letter ‘a’ within the logotype.Extensive research was made into the packaging. There are many components to the device which had to be safely transported globally whilst minimising wastage. In conjunction with a packaging firm a neat cube structure met these requirements perfectly. A wrap was used to give the product a dynamic shelf presence. A special silver ink was used which reflected (literally!) the products cleaning process, reinforced quality and attracted consumers.