Branding and Copywriting for Impakt, a HubSpot affiliate in Dubai.
As a child, my father, an avid hunter, taught me something about physics and advertising in one fell swoop with a simple fact:
"A thrown brick has more force than an elephant rifle. But you can't kill an elephant with a brick. Penetration matters more than force."
This simple idea became the creative idea behind Impakt's new brand.
Through the energy of impact, or e(i), the simple physics of force and momentum became a leveragable advertising idea.
