Professional Cheerleaders Alumni Foundation
Having worked on their previous site and other creative projects, I was approached by PCA’s board of directors for a site redesign to mark the completion of becoming a charitable foundation. However, with PCA’s newly found charitable status and growth, the project quickly grew into more than just a site revamp, but a complete overhaul of their messaging, goals and direction. So, in addition to UI, design and development of the site’s structure, I worked closely with the President to design a new UX (both online and off) to fully maximize PCA’s effectiveness and reach in the community.
