Bonafide Health: Paid Social Creative
Bonafide products feature natural ingredients that are scientifically-proven to tackle common menopause symptoms.
A primary brand value is to destigmatize menopause symptoms, so messaging speaks frankly and directly to the pain points felt by consumers.
From UGC to branded animations, a wide variety of creative types were explored to unlock performance learnings and winners.
Social Proof + Expert Voice
Featuring medical professionals, user reviews, and article clippings lends credibility
