Google Analytics 4 Enhanced Ecommerce Conversion Tracking For WooCommerce Using Google Tag Manager
Ecommerce Events Name:
✅View Item
✅Add To Cart
✅View Item List
✅View Cart
✅Remove From Cart
✅Begin Checkout
✅Purchase
Step-01: Create Variable
GA4 recommends sending a couple of Parameters with every Event.
Here you can see the list of required Parameters with every Event.
To send parameters we need to create some variables so that they can track value dynamically for every event. To make variables from DataLayer I already enabled DataLayer on the Website Here is the variable that I created in the GTM variable section. (Variable Type - DataLayer Variable=dlv)
General Variable For Events:
💠dlv – Items (Array)
💠dlv – Value
💠dlv – Currency
Additional For Purchase Event:
💠dlv – Transaction ID
💠dlv – Shipping
💠dlv – Tax
💠dlv - Coupon
Step-02: Create Trigger
To fire event Tags. We have to configure Triggers. Here is the necessary Trigger in the GTM trigger section-
❇️Event – Add To Cart
❇️Event – View Cart
❇️Event – Remove From Cart
❇️Event – Begin Checkout
❇️Event – Purchase
Step-03: Create Tag
To send Events in GA4 I created a required Events Tag in GTM. Here is the Ecommerce Event Tags-
✳️Google Tag – GA4 PageView (GA4 base code + Page View)
✳️GA4 – View Item
✳️GA4 – Add To Cart
✳️GA4 – View Cart
✳️GA4 – Remove From Cart
✳️GA4 – Begin Checkout
✳️GA4 – Purchase
Step-04: Check All Tags in GTM Preview Mode
All Tags are fired which means setup is perfectly okay in GTM.
Step-05: Check All Events in GA4 DebugView
GA4 has the option to check whether event data is received or not. Here you can see in the DebugView all events GA4 received. Our setup in GTM worked perfectly.
Step-06: All Events in GA4
All Events are active in GA4. You can see it in the Events section.
