Kenneth McIver's profile

Nike | FCB - Pioneers - Cruyff, 25 Years

Pioneers - Cruyff, 25 Years
FC Barcelona | Nike Football
2023-24


The FC Barcelona 23-24 Away Kit collection pays disruptive homage to Johan Cruyff, seamlessly blending his unapologetic Dutch confidence with the indomitable Catalan spirit. Inspired by Barcelona's iconic 1977-78 European matches, this kit honours the clubs' long tradition of adopting white as an alternative look.

Drawing from FC Barcelona's rich history, the kit features the original crest from that Cruyff era, skillfully incorporating modern innovation for a refreshed club identity. This updated rendition of the 1977-78 uniform combines timeless simplicity with cutting-edge design, merging clean lines and dynamic color blocking. It stands as a harmonious synthesis of heritage and modernity, bridging the past with the limitless future.

Rooted in Barça's pioneering spirit, this expression symbolizes aspiration and boldness, meant to inspire the dreams of emerging talents nurtured at La Masia. It goes beyond being just a kit; it's a testament to the enduring spirit propelling FC Barcelona forward, uniting fans and players across generations on a journey fueled by tradition, innovation, and an unwavering commitment to excellence - One to honour, break and reinvent club tradition.

See the full project at mciver.design


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Nike | FCB - Pioneers - Cruyff, 25 Years
Published:

Nike | FCB - Pioneers - Cruyff, 25 Years

Published: