AIPU - Homemade Candle
Brand identity
Aipu Homemade Candle is a company specialized in producing and selling handmade home candles. The company is dedicated to creating high-quality, beautiful, and scented candles to enhance the atmosphere and provide a relaxing experience at home.
Aipu candles are created using high-quality materials such as natural wax, soy wax, and flower essences, taking care of every detail in their production to ensure that each candle is perfect in appearance and performance. One of the unique characteristics of Aipu Homemade Candle's candles is the wide range of aromas they offer. This includes a rich collection of flower essences, fruits, and herbs to cater to different customer preferences. From sweet scents like vanilla and apple to fresh aromas of citrus and flowers, they provide multiple choices for everyone.
Quality is the top priority, and special attention is given to every step of the production process. Each candle is verified and tested to ensure they provide a steady, smoke-free flame and a beautiful aroma that lasts throughout the burning time.
In addition to ready-made candles, Aipu Homemade Candle also offers the option of personalized candle orders.
AIPU - Logo design process.
The design of the logo for "Aipu Homemade Candle" was a highly engaging and creative process. Firstly, we began with an analysis of the values and messages that the brand wanted to convey, such as love, warmth, and passion for homemade candles. This led us to the idea of using the shape of a heart to symbolically represent these values.
During this process, it was crucial to maintain consistency in the use of visual elements and the corners of the heart shape throughout the entire logo. This created a beautiful and captivating interplay between the heart shape and the letters.
Throughout the development of the logo design, we followed an iterative process and took into account the feedback and suggestions from the Aipu Homemade Candle team. This helped us improve and refine the design until achieving a satisfactory final result.
Through this creative process, we were able to create an attractive and distinctive logo for
Aipu Homemade Candle that embodies the values and passion surrounding this unique.
Typography
For the design of Aipu's logo, I used the font Aesthetic Romance / Regular. This font offers a unique combination of elegance and delicacy, which helps convey feelings of gentleness and passion.
The shapes and stylistics of the letters in the Aesthetic Romance / Regular font add a soft touch to the logo design, making them appear visually appealing and high-quality, while also aligning well with the brand's values and image.
Color Palette
For the color palette, I have chosen pastel shades. This choice was made with the aim of creating a gentle, subtle, and suitable atmosphere for the brand image, achieving a light and fresh look.
By using pastel hues in the color palette of Aipu's logomark, it creates a soft and appealing contrast, helping to draw attention and have a positive impact on customers.
