Copper & Oak
Project Type: Branding, Packaging
Deliverables: Brand Identity and Packaging for multiple flavors/variations
Overview:
Copper & Oak is a brand new and refreshing take on a classic cocktail, the Moscow Mule. What sets us apart from the rest, is the introduction of new and exciting flavors that will be combined with the foundation of the traditional mule. Our target audience is the 21-35 age range, that are looking for their next favorite drink. With research showing that ready to drink cocktails are selling at an all-time high, Copper & Oak felt that this was the perfect time to establish ourselves in the market with our fantastic product.
Part 1: Copper & Oak Logo
Thumbnail sketches:
I created unique sketches to try and find a bold and modern logo that could fit the brand. There were quite a few ideas that came out of this process, but after some feedback we narrowed it down to a few standouts.
Final Logo Solution
Primary logo:
Part 2: Copper & Oak Packaging
Mood board / Color Palette:
Creating a mood board specifically for the packaging really allowed me to generate great ideas for my design. I also was able to narrow down the color palette to the direction you see below.
The Process
Label sketches:
To try to find the best layout for the packaging, I sketched 50 possible options to explore. I ended up choosing three that felt fun, yet modern.
Final Packaging Solution
Mockups:
