Digital: A series of 5 icons
Unity
Digital: Animated GIF banner
Symmetrical
Digital: Instagram Ads
Scale/Proportion & Symmetric
Digital: RMIT Canvas Shell
Visual Hierarchy & Composition
Merchandise: Lanyard
Repetition & Unity
Merchandise: Vietnamese "Phin" filter
Emphasis
Merchandise: Đũa tre (Bamboo Chopstick)
Contrast
Print: Advertising flyer
Rhythm & Movement
Print: Front layout of Project Xin Chào! Manual
Pattern
Pattern
Experiential: Augmented Reality Advertising
Pattern
Drawing inspiration from the card-flipping matching game, this advertisement was crafted. Each paired card reveals insights about key visuals, providing users with information about the culture and life in Vietnam