This project had been in the works for months, but nothing definitive had been designed, when they handed it to me. I researched other products from KABOOM! and noticed their small, childlike illustrations in their Go Out and Play Book, and mimicked those for the embroidered kids on the pocket. I designed the zipper pull tag and the patches according to strict brand standards. Also, because production samples couldn't be completed and photographed before the catalog print deadline, I used Photoshop to create the look of the final bag using only my vector files and sample image of a blank backpack.