fresh coast meats // branding good products that support good choices
Branding, graphic design project: Fresh Coast Meats is inspired by days gone by, when families would go to their local rancher to stock their freezer once a year with a side of beef or a whole hog. Meatpooling gives city folks in BC’s Lower Mainland the opportunity to buy happy, locally-raised meat in nose-to-tail portions without the need for a deep freezer.
Fresh Coast Meats has been in business for years and was ready to step it up to the next level. They knew they needed a complete branding overhaul and hired Rokotype to establish a complete brand identity by designing a logo, website, label and business card.
The new brand feels clean and organic using natural colours and design. The circular logo will be used for packaged meat, the label on delivery bins, their website, business stationary and promotional materials. Cute illustrations in the pamphlet were done by Zoe Sees.