Sweat + Glitter | Blog | Brand Identity
The client: The mission of Sweat + Glitter is to provide online motivation and tips for living a healthy lifestyle. Sweat + Glitter highlights on eating recipes, fitness tips, and monthly challenge groups designed to help anyone from beginners to seasoned athletes be the best they can be.
The Process: Heather, the owner of Sweat + Glitter, launched her blog shortly before before she contacted me. It was a blank slate. She provided me with a wonderful Pinterest that showed exactly what she wanted her blog to embody. She wanted a brand that showed sweat, exercise, and hard-work didn't have to be boring + masculine.
