Aleo x Black Math
When Aleo introduced themselves as a "web3 company, specializing in zero-knowledge proofs in the world of decentralized technologies," we said...well, nothing...because our brains melted. But what we did understand is that they were looking for a partner to help make content that was visually compelling and disruptive, while showcasing all things Aleo and their products.
After a crash course into the world of ZK proofs, SNARKS, LEO, ZEXE, and zkVMs, our team was ready to get going. We landed on 3 approaches to create some ZEXE (pronounced "zexie", like sexy) content:
1. Aleo TL;DR - Bite-sized social nuggets that center on Aleo's strongest offerings.
2. ZKisms - Upcycled existing interviews with Aleo's CEO.
3. Zero to Zero Knowledge - Long-form journalistic content including a video shoot in Aleo's NYC office.
Aleo TL;DRs
Short social content highlighting the good stuff that Aleo brings to the world of decentralized tech
Storyboards
Exploration
ZKism's
Animations upcycling previously recorded interviews with Aleo's CEO
Exploration
Zero to Zero-Knowledge
Diving deeper into zero-knowledge with editorial videos filmed at the Aleo HQ
Credits
Black Math Team:
Creative Direction: Louie Jannetty
Associate Creative Director: Travis Tyler
Art Direction: Louie Jannetty, DaAe Kim
Producer: Kate Nolan
Production Coordinator: Hannah Goodsell
Line Producer: Cheyenne Capri
2D Design: DaAe Kim, Celia Hsu, Sofie Lee, Brian Gossett, Iris Xie
2D Animation: Banks Maynard, Wendy Haung, Celia Hsu, Kory Demers (cell),
Yifan Sun, DaAe Kim, Jake Williams, TJ Sochor
Yifan Sun, DaAe Kim, Jake Williams, TJ Sochor
3D Animation: Amr Seoudi
Editor: Noah Canavan
Aleo Team:
Chief Marketing Officer: Brennen Schlueter
Creative Lead: Jacob Anderson
Marketing Operations Lead: Ashley Dawn Edwards
Head of Social: Santiago Campos
Content Lead: Kathie Jurek
VP of Community: Viviane Ford
Produced by Black Math
Executive Team: Jeremy Sahlman (ECD), Evan Fellers (CEO),
Alexandra Williams (EP, Boston), Stephanie Rabins (EP, New York)
