Boost Reactive Content
Below are a variety of Boost Drinks reactive content that I conceptualised, ranging from tweets to video content I shot that all focus on topical and trending conversations.
Boost Drink's wanted to produce content that aligned with its student demographic and capitalise on the new cohort of students entering university life. I created the concept of 'How To Survive Uni' which encouraged current second, third and fourth years to bestow their best advice to newcomers.
Whilst shooting the content, we were able to actively engaging with students from Queen Marys, King's College, LSE and the University of Arts London.
A content pillar for Boost Drinks includes Sport and aligning the brand to key conversations or occasions within the industry. Understanding this but also wanting to inject a fun and humorous element into the feed, I developed the idea of turning the office into a mini golf course using Boost cans and ranking how quickly everyone can get a hole-in-one. This then went live on #NationalMiniGoldDay earning countless amounts of positive sentiment in the comments, multiple shares on Stories and over 4k impressions across TIkTok and Instagram.
