Project: Low-Cal Alc Branding
Client: Family-run business aiming to dominate the online low-calorie alcoholic beverage market, emphasizing affordability, quality, and authenticity. Targets young professionals.
Objective: Create a compelling brand name, consistent visual identity, and impactful logo. Ensure seamless integration across packaging, website, and digital platforms for effective marketing.
Brand Personality:
Importance
Genuine
Fun & Approachable
Key Messages:
Quality, affordable, low-cal beverages.
Authenticity and genuine connections.
Approachable and fun for young professionals.
Deliverables:
Brand Name
Logo Design
Visual Identity
Packaging Design
Website Design
