Brief
Launch Ben & Jerry’s new flavour, Clusterfluff, in a unique and engaging manner.
Launch Ben & Jerry’s new flavour, Clusterfluff, in a unique and engaging manner.
Idea
Ben & Jerry’s fans love trying out their new euphoric ice cream flavours so we knew they would help them if something went wrong… like when their 3 ingredients went missing. We launched search teams on-ground and rallied fans to play a Facebook game and help us find Peanut Butter, Marshmallow and Caramel in time for Clusterfluff’s launch. And when the 3 ingredients were finally found, we showed our gratitude by sending free scoops of Clusterfluff gratitude via our Cowmobile to our fans’ offices, schools and homes when they MOOOed for it on our Facebook page.
Ben & Jerry’s fans love trying out their new euphoric ice cream flavours so we knew they would help them if something went wrong… like when their 3 ingredients went missing. We launched search teams on-ground and rallied fans to play a Facebook game and help us find Peanut Butter, Marshmallow and Caramel in time for Clusterfluff’s launch. And when the 3 ingredients were finally found, we showed our gratitude by sending free scoops of Clusterfluff gratitude via our Cowmobile to our fans’ offices, schools and homes when they MOOOed for it on our Facebook page.
Our Sandwich board guys spreading the news in CBD area
Handing out flyer to help us find our ingredients!
Our Sandwich board guys spreading the news in Orchard area
Ben & Jerry's Campervan to deliver Clusterfluff ice cream!
