IF/THEN
A brand new brand of shoe.
Crafting a shoe brand, one step at a time.
When Interact was approached to brand a new kind of shoe, we were given a completely blank slate. We developed the name, tone of voice, photography style, shoebox, and helped build a digital presence. Hell, we even influenced the design of the shoes themselves. Not every day you get to do that.
Courage, Comfort. Confidence.
IF/THEN stands for the courage, comfort and confidence you need to pursue the unknown. It’s about slashing through an industry that leaves us wanting at every step; an anthem for living in the moment and being true to yourself. This meant that the brand tone of voice needed to be authentic, honest, and unconventional.
