CONCEPT NOTE :
Indian society still believes that skin color determines a person’s worth. India’s obsession with fair skin is well-known and deep-rooted. Color prejudice is widespread and has been practiced openly across the country.
All virtues are associated with “fair” while anything dark has negative connotations. TV programs, movies, billboards, and advertisements, all reinforce the idea that “fair is beautiful”.
From a very young age, People start believing that they do not fit in. They are made to believe they are not good enough because of the color of their skin. People constantly compare their complexion to others. People have been pressured to change the way they look, to become fair-skinned. Desperate measures have always been taken to acquire a bright skin tone.
From a very young age, People start believing that they do not fit in. They are made to believe they are not good enough because of the color of their skin. People constantly compare their complexion to others. People have been pressured to change the way they look, to become fair-skinned. Desperate measures have always been taken to acquire a bright skin tone.
Our skin color isn’t something to overcome It’s actually a gift.
So I tried to portray the natural beauty and confidence to give more exposure.
