Celina Jacinto's profile

IDEAS THAT MATTER (2013) Adroit Ad Agency Materials

Back in 2013, I and my blockmate/friend, Joanna Zafra, joined an Intergrated Marketing Communication competition for our Advertising Practice class entitled as, "Ideas That Matter: Love Sees Beyond Differences." The IMC Campaign is about advocating Filipino Adoption and is supported by the Department of Social Welfare and Development & McCann Worldgroup Philippines. We named our team Adroit as we are a group of individuals with skillful and clever minds. In the creative group (we were three in total), we collaborated on the ideas, designs, copy, and etc. Below are the creatives that I have rendered.
 
Good news! Our team was the champion for the IMC competition! :)
Adroit logo
Conceptualization by: Joanna Zafra
Rendered by: Celina Jacinto
Facebook Poster "Like" Contest
This poster won the contest! 
(Dark blue shape at the bottom was used as a placeholder for the text and other details. Joanna was in charge for the copy and design but unfortunately I do not have the finalized copy.)
 
Sustaining Ad
Contest Ad
Out of Home Ad
The "Sees" should be a mirror that will reflect the person standing in front of the OOH.
CD Design (Back Part)
The gradient part should be foil to resemble a real mirror.
(The front part of the CD jacket wasn't designed by me so it's not here :) )
IDEAS THAT MATTER (2013) Adroit Ad Agency Materials
Published:

IDEAS THAT MATTER (2013) Adroit Ad Agency Materials

Back in 2013, I and my blockmate/friend, Joanna Zafra, joined an Intergrated Marketing Communication competition for our Advertising Practice cla Read More

Published: