MOBILIR — Brand Identity for a furniture manufacturer
MOBILIR is a Ukrainian furniture manufacturer with 15 years of market experience.
Design Goals:
The previous logo lost alignment with MOBILIR's values, appearing outdated and too specialized. It failed to represent the company's expanded services. My goal was to design a symbol that unifies all aspects of MOBILIR's offerings into a singular, abstract, yet meaningful mark, and then scale it into a comprehensive brand identity.
Concept and solution:
Design Goals:
The previous logo lost alignment with MOBILIR's values, appearing outdated and too specialized. It failed to represent the company's expanded services. My goal was to design a symbol that unifies all aspects of MOBILIR's offerings into a singular, abstract, yet meaningful mark, and then scale it into a comprehensive brand identity.
Concept and solution:
As MOBILIR evolves beyond a traditional furniture manufacturer, embodying reliability, stability, and precision, I aimed to reflect these values in its new identity. The revitalized MOBILIR brand conveys stability, clarity, and simplicity through its clean, static forms. Additionally, it showcases versatile material craftsmanship capabilities. The intentionally designed simple, static aesthetic, reliability, and functionality are poised to withstand the test of time.
The font for the logo was crafted manually. The rounded corners and the overall shape of the logo mark align with the letters. The curvature of the symbol mirrors that of the lettering, ensuring uniformity and exactness in design.
In the ongoing brand identity, only the specific tilt angle and rounding present in the logo and the font for the logo are utilized, maintaining consistency across all brand elements.
The vertically centered version of the logo is designed for use in avatars on social media, individual merchandise such as hoodies, and others.
