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Limited edition pack series for Marlboro in Belgium and The Netherlands in order to juvenate the brands image. Only available in limited distribu… Read More
Limited edition pack series for Marlboro in Belgium and The Netherlands in order to juvenate the brands image. Only available in limited distribution. Read Less
Published:
Marlboro Night Fusion | Limited Edition
Although a worldwide market leader in the tobacco industry, Marlboro hasseen a decline in Belgium and The Netherlands among young adult smokers whoperceive the brand as traditional, mainstream and distant. In order tore-engage this group of consumers, who are known to be opinion leaders,stylish, brand sensitive and looking for modern and innovative brands, Marlborodecided to launch a long term limited edition.
 
Night Fusion is a total of 8 packs that are launched in pairs over a periodof a few years. These high-quality, trendy and intriguing packs are availableonly in clubs and very exclusive distribution points, and have been able toinject a rejuvenating character in the brands overall personality.