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Sofá na caixa - Inovation Growtech

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Substance 3D Painter
After Effects
Tech Innovation Film
Sofá na Caixa
The real innovation in comfort and modularity in your space 





3D texture fabric CGI 3d animation sofa motion graphics





Sofa in a Box is not just an item of furniture for your home; it is a set of possibilities. With high technology and portability that allow infinite combinations to make your living room your favorite environment, it provides a sophisticated and very comfortable space.

With this understanding of the product, we began this wonderful project in partnership with Eco Flame Garden. We created satisfying animations that reveal all the technology involved in creating the Sofa in the Box. Enjoy the experience with us.





3D texture fabric CGI 3d animation sofa motion graphics
3D texture fabric CGI 3d animation sofa motion graphics


Expansion technology


3D texture fabric CGI 3d animation sofa motion graphics





Modular


From expansive living rooms to compact settings, the modular sofa offers a versatile solution that harmonizes with any environment. The ability to rearrange modules provides a unique experience, enabling you to tailor your space for various occasions.



3D texture fabric CGI 3d animation sofa motion graphics



Enjoy

Create the shape for your space


3D texture fabric CGI 3d animation sofa motion graphics
3D texture fabric CGI 3d animation sofa motion graphics




Technology and resistance



3D texture fabric CGI 3d animation sofa motion graphics
3D texture fabric CGI 3d animation sofa motion graphics
3D texture fabric CGI 3d animation sofa motion graphics
3D texture fabric CGI 3d animation sofa motion graphics
3D texture fabric CGI 3d animation sofa motion graphics



3D texture fabric CGI 3d animation sofa motion graphics



3D texture fabric CGI 3d animation sofa motion graphics
3D texture fabric CGI 3d animation sofa motion graphics
3D texture fabric CGI 3d animation sofa motion graphics
3D texture fabric CGI 3d animation sofa motion graphics


Processes and RND.




Welcome to the backstage journey of the project that brought SOFÁ NA CIXA to life! I utilized Miro to establish a collaborative space for dates, ideas, and the team, resulting in an extraordinary visual experience.

The magic unfolds in the "RND" and "WIP" stage, where each brushstroke comes to life. In Miro, we monitored progress in real-time, adjusting and refining as we moved towards visual perfection.




The launch of the year is here! I present to you the Sofa in a Box. Our goal was to create something different from anything that has ever been seen. A modern, modular, and affordable sofa, distinguished by its revolutionary technology. And I can proudly say that we succeeded!

Every detail, every test - and there were many! - led us to this exciting moment. It was an intense journey, but the final result was worth every effort.

I want to express my gratitude to the incredible team that stood by my side at every stage. Each one contributed with their unique talent, making this dream a reality.

I am truly excited about what the future holds for the Sofa in a Box. I hope you love it as much as we loved creating it.



3D texture fabric CGI 3d animation sofa motion graphics


MIRO

Here's a bit of the organization and various tests we did on the creation process and project concept


3D texture fabric CGI 3d animation sofa motion graphics






Datasheet


Client: Sofá na Caixa

Creative Director: Jhonathan Oliveira
Executive Producer: Jhonathan Oliveira
Art Director: Jhonathan Oliveira
3D Design: Jhonathan Oliveira, Arthur Xavier
3D Artist: Jhonathan Oliveira, Pablo Oliveira, Arthur xavier
3D Animation: Jhonathan Oliveira
Lookdev: Jhonathan Oliveira, Arthur Xavier
Compositon: Arthur Xavier, Gabriel Lima


www.jhonmotion3d.com





3D texture fabric CGI 3d animation sofa motion graphics
Sofá na caixa - Inovation Growtech
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