CARNEVALE DI VENEZIA - THE MILLENARY AVATARS
The idea of “avatar” is not as contemporary as people believe.
Since the birth of Venice Carnival people have been breaking down any differences of class or status,
playing with other characters and roles, exactly as they do using avatars.
That’s why the first collection of digital wearables inspired by Venice Carnival is born:
Millenary Avatars connect an ancient habit to a contemporary one.
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Shortlisted at New York Festival 2023 / The Future Now: Best use of Altered Reality
Shortlisted and Highly Commended at The Drum 2023 / Metaverse: Best merchandise and wearables
VIDEO CASE
CREDITS
Firm: PwC Italy | Metaverse Lead/Partner: Matteo Bonente | Design Director: Valerio De Cecio | Creative Lead: Alessio Bianconi, Giulia Calaprice
Art Director: Roberta Pellicani, Alice Cellupica | Copywriter: Luca Scarponi | 3D Artist: Serena Daveri, Carmine D'Amico, Davide Gobbo
Video Editor: Terence Lucky Calogero
